From NPR…

On Thursday, Candace Payne livestreamed a video on Facebook. It was simple, short — a one-cut number that showed her trying out a toy she’d just bought from a local department store. Pretty standard, right?

Well, by Saturday that little video had been viewed more than 105 million times … and counting. It has already beaten Buzzfeed for the most-watched Facebook Live video of all time.

If you somehow haven’t seen it yet yourself, go ahead now. We’ll wait.